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Categories & SEO

Organize your content effectively and help it get discovered through search engines.

Understanding Categories​

What are Categories?​

Categories organize content within spaces:

  • Group related posts together
  • Help members find content
  • Create browsable archives
  • Improve navigation

Category vs Tags​

FeatureCategoriesTags
StructureHierarchicalFlat
PurposePrimary organizationSecondary grouping
AmountFew, broadMany, specific
NavigationMain filtersSupplementary filters

Managing Categories​

Creating Categories​

  1. Go to Space > Settings > Categories
  2. Click + Add Category
  3. Enter:
    • Name - Category title
    • Slug - URL-friendly name
    • Description - What belongs here
    • Color - Visual identifier (optional)
  4. Click Save

Organizing Categories​

ActionHow To
ReorderDrag categories to new position
EditClick category name
DeleteClick delete icon
NestDrag under parent (if supported)

Category Best Practices​

Do:

  • Keep categories broad
  • Use 5-10 categories per space
  • Make names clear and concise
  • Review and consolidate regularly

Don't:

  • Create too many categories
  • Use vague names
  • Let categories become unused
  • Overlap category purposes

Assigning Categories​

When Creating Content​

  1. Create new post
  2. In settings panel, find Category
  3. Select appropriate category
  4. Continue with post

Bulk Categorization​

  1. Go to space content list
  2. Select multiple posts
  3. Click Bulk Actions
  4. Choose Change Category
  5. Select new category
  6. Apply

Tags​

Adding Tags​

  1. Create or edit content
  2. Find Tags field
  3. Type tag and press Enter
  4. Add multiple tags as needed

Tag Best Practices​

  • Use consistent naming (lowercase, no spaces)
  • Be specific
  • Reuse existing tags when possible
  • Limit to 5-10 tags per post

Content SEO​

SEO Fields​

Each post has SEO settings:

FieldPurposeBest Practice
Meta TitleSearch result title50-60 characters, include keywords
Meta DescriptionSearch result snippet150-160 characters, compelling
URL SlugPage addressShort, descriptive, keywords
OG ImageSocial sharing image1200x630 pixels

Accessing SEO Settings​

  1. Edit your post
  2. Click SEO tab (or settings icon)
  3. Fill in SEO fields
  4. Preview how it appears
  5. Save

Writing for SEO​

Keyword Strategy​

StepAction
1Identify target keywords
2Include in title
3Use in first paragraph
4Sprinkle throughout naturally
5Add to meta description

Content Structure for SEO​

  • H1 - Post title (one per page)
  • H2 - Main sections
  • H3 - Subsections
  • Paragraphs - Short, focused
  • Lists - Break up text

Image SEO​

ElementSEO Tip
FilenameDescriptive: marketing-strategy.jpg
Alt textDescribe the image
SizeOptimize for fast loading
FormatUse WebP or compressed JPG

URL Structure​

Good URL Practices​

  • Keep short and readable
  • Include primary keyword
  • Use hyphens between words
  • Avoid special characters
  • Remove unnecessary words

Good: /membership-benefits Avoid: /post-12345 or /the-complete-guide-to-all-membership-benefits-2024

Changing URLs​

Warning: Changing URLs can break existing links.

If you must change:

  1. Note the old URL
  2. Update to new URL
  3. Set up redirect if possible
  4. Update internal links

Category Pages​

Optimizing Category Pages​

Category pages can rank in search:

  1. Go to category settings
  2. Add:
    • Descriptive title
    • SEO meta description
    • Category description content
  3. Save

Category Page Content​

Add helpful content to category pages:

  • Introduction to the topic
  • What visitors will find
  • Related resources

Measuring SEO Success​

Key Metrics​

MetricWhat It Shows
Organic TrafficVisitors from search
RankingsPosition for keywords
Click-Through RateClicks vs impressions
Bounce RateLeaving without engaging

Tools​

  • Google Search Console (free)
  • Google Analytics (free)
  • Built-in Uni8 analytics

SEO Checklist​

For each piece of content:

  • Target keyword identified
  • Keyword in title
  • Keyword in URL slug
  • Meta description written
  • Proper heading structure
  • Images optimized with alt text
  • Internal links added
  • Category assigned
  • Relevant tags added

Common SEO Mistakes​

MistakeFix
No meta descriptionsWrite unique descriptions
Duplicate contentMake each page unique
Keyword stuffingWrite naturally
Ignoring mobileEnsure mobile-friendly
Slow loadingOptimize images
No internal linksLink related content

Need help? Contact support@uni8.ai

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